NEWS PROVIDED BY
TC Public Relations
Nov. 8, 2024

TALLAHASSEE, Fla., Nov. 8, 2024 /Christian Newswire/ -- In a historic pro-life victory, Cogency Strategic, working with clients Keep Florida Pro Life, Pro-Life Action Ministries (PLAM), Action for Life, and the American Association of Pro-Life Obstetricians and Gynecologists (AAPLOG), deployed advanced digital strategies to defeat Florida's Amendment 4. This amendment sought to enshrine abortion rights in the state's constitution, posing significant risks to essential safeguards.

Cogency's data-driven approach focused on key demographics, including the pivotal "mushy-middle," using the language of Amendment 4's supporters to expose its true implications. Through thought-provoking ads that posed ethical questions like, "If abortion is 'healthcare,' shouldn't it be regulated like healthcare?" The campaign delivered vital perspective to centrist Floridians on what was truly at stake, effectively shifting public opinion and securing a crucial pro-life victory.

Despite a political landscape where pro-abortion lobbyists outspent pro-life efforts 7 to 1, Cogency crafted a bold plan that prioritized precise digital targeting. The campaign reached 5.6 million voters and generated over 34 million impressions across Florida, achieving a 3% engagement rate--double the industry standard of 1.5%. Additionally, engagement from Hispanic voters exceeded expectations, underscoring the impact of tailored messaging that resonated with Florida's diverse communities.

"Cogency's targeted strategy helped us reach the voters we needed in a meaningful way, making a real difference in defeating Amendment 4. Their commitment and expertise were invaluable in our efforts," said Beau Heyman, Chairman of Keep Florida Pro-Life.

Cogency's strategy also used micro-targeting outreach to speak to the values of people of faith who were uncertain about the amendment's vague language. The campaign delivered compelling videos on popular streaming platforms, exposing the amendment's hidden risks about late-term abortions and driving essential turnout among concerned voters.

By successfully leading the fight to defeat Amendment 4, Cogency Strategic has laid a foundation for future pro-life victories and established the standard for campaigns that prioritize impactful messaging and advanced tactics.

"The victory in Florida highlights what a tailored approach can achieve and serves as a roadmap for other states. For pro-life advocates and organizations nationwide, the message is clear: modern strategies and data-driven outreach are the future of impactful pro-life advocacy," said Scott Baker, Cogency's Chief Strategist.

As the first pro-abortion ballot initiative to be defeated since Roe v. Wade was overturned in 2022, Amendment 4 threatened to remove critical protections, allowing non-medical personnel to perform abortions, eliminating parental consent for minors, and expanding access late into pregnancy. Through carefully crafted messaging tailored to different demographics, Cogency Strategic's campaign presented Floridians with the unfiltered truth about the amendment's real impact, galvanizing voters to protect life and reject its extreme policies.

For more information about Cogency Strategic and its mission to redefine pro-life advocacy, visit www.cogencystrategic.com.

SOURCE TC Public Relations

CONTACT: Thomas Ciesielka, 312-422-1333, [email protected]